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Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators.

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As a tech product manager and startup entrepreneur, I hope to bring some of my learnings from the startup playbook into the world of content creation. In this post, I will explain the concept of product-market fit, how to get there and how to know you’ve found it. When you finish reading, you’ll be able to think of your business in the framework of market fit and use it to grow your success.

Centering a DIV

I’ll be referring to ‘content-market fit’ when I mean ‘product-market fit’ in the context of content creation businesses, and ‘product-market fit’ refers to the original concept as applied to tech startups.

Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators.

Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators.

Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators.

Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators

What the heck?

I’ll be referring to ‘content-market fit’ when I mean ‘product-market fit’ in the context of content creation businesses, and ‘product-market fit’ refers to the original concept as applied to tech startups.

Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators.

Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators.

Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators.